About Neo

BUILT FROM A LIFE
IN JIU-JITSU

Neo should feel like a premium technology company without losing the authenticity that comes from being built inside the jiu-jitsu community.

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Neo founder in a black gi

Founder-led

Built from time on the mat

The company story should stay visible as the site becomes more structured and premium.

Community-first

Authentic to jiu-jitsu

Neo’s identity should stay close to the community and the real training environment it serves.

Company direction

Premium without losing reality

The site can become more disciplined and modern without drifting into generic SaaS energy or vague product hype.

Noah with Jocko after training
Coach reviewing clips with an athlete
Victory team group photo in the academy
Founder kneeling on the mat during training
Training footage being reviewed after practice
Jake Mapes during a jiu-jitsu session
Neo founder standing in a black gi
Founder seated in backlit training space
Interior view of a jiu-jitsu academy
Victory team group photo after training
Miha and Breylor training together
CTA San Jose training moment
Victory team standing together after class
Michael Hilliebrand during academy training
J Flow and John at the gym
Noah and Vi in a gym photo
Kyle at 10th Planet training
Victory team with jocko crew

Mission

The mission behind Neo

Neo exists to make training review feel like a natural extension of practice. Finally answering the question, what happened

Origin

Why Neo exists

Neo Combat Lab was built from 15 years on the mat. After earning a black belt, spending a year traveling the country and training at gyms coast to coast, and building relationships throughout the jiu-jitsu community, one thing kept standing out: too much valuable learning disappears the moment class ends.

People forget what happened in a round. Coaches can’t see every exchange. Tripods are awkward. And unless you have a camera crew following you around, most training footage is gone as soon as practice is over. Neo was built to change that.

What started as a simple question, why can’t people watch their training footage after training? turned into a bigger mission: build the best jiu-jitsu video platform that exists. One that helps students learn faster, helps coaches teach better, and helps gyms create a more valuable training experience.

Gym Owners

About the Brand

What should stay true as Neo grows

Neo should feel more disciplined and premium without losing the authenticity that makes it credible to the community.

Founder-led

Gym-rooted and athlete-first

Neo should stay grounded in jiu-jitsu culture and real training life instead of drifting into generic startup language.

Clear problem

Built around a real training gap

The company exists because too much learning disappears after class, not because the market needed another abstract software story.

Brand direction

Premium without losing reality

Neo can feel more modern and more premium while still sounding concrete, serious, and credible to the community it serves.

Start The Conversation

TALK WITH THE TEAM BEHIND NEO

If Neo feels aligned with how you think about training, coaching, and academy standards, we can talk through the product and rollout together.

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Or email info@neocombatlab.com